Legendary Track star Usain Bolt has collaborated with Puma for a new sneaker launch.
PUMA hosted a VIP crowd of guests, as well as sneaker lovers and influencers to celebrate the future of sports and lifestyle footwear at an exclusive event in New York recently.
Puma’s creative partner YesJulz held the event with Usain Bolt where they unveiled the brands new NETFIT range of footwear .
NETFIT Technology is an effective innovative customisable lacing system that offers infinite performance and style options in one shoe.
The system enhances fit and support by combining a high grade engineered net with form-fitting base materials.
Fans will now have complete control and versatility over how they lace up because of the netted mesh . Customising your sneaker is more inevitable than ever.
The NETFIT Technology will be featured on various shoe models including the IGNITE NETFIT, Tsugi NETFIT and 365 IGNITE NETFIT among others.
The innovation and performance teams at PUMA have developed five different lacing options to help provide guidance, but the possibilities to lace are endless.
To share in the launch experience guests were invited into the NETFIT Lacing Lab to start lacing their own shoes and boast their own style.