The Weeknd is The Brand Ambassador For PUMA

 

The Weeknd in the Puma Ignite Evoknit Courtesy of Puma.
The Weeknd in the Puma Ignite Evoknit
Courtesy of Puma.

Entertainer ,The Weeknd is now the brand ambassador and Creative Collaborator for PUMA. with the fashion He has signed a new deal with PUMA.

He will also be the face of PUMA’s latest Sportstyle campaign ‘Run The Streets’ which creates a campaign platform for street product that incorporates technology necessary for an urban lifestyle.  He will also have his own designed collection of sneakers and apparel, a line Puma states is “a fusion of Puma’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO.”The collection will be released in 2017.

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